chapter 4:Measuring the success of Strategic Initiatives In this chapter, I have learn and understand about.. The comparison between efficiency and effectiveness, that is Efficiency IT metrics measure the performance of the IT system itself including throughput, speed, and availability. Common types : Throughput, Transaction speed, System availability, Information accuracy, Web traffic, Response time. Effectiveness IT metrics measure the impact IT has on business processes and activities including customer satisfaction, conversion rates, and sell-through increases. Common types : Usability, Customer satisfaction, Conversion rates, Financial. Besides that, I'm more understand about supply chain management metrics and customer relationship management metrics than website metrics. In business process engineering and enterprise resources planning metrics, I only understand about their definition.

Efficiency IT Metrics

* Efficiency is related to doing the things right.

* It is more to tangible which is easy to see,touch,calculate,define,determine and realize.

* It also measure the performance of the IT system itself including throughput, speed, availability and                                flexibility.

* How far the company can using their resources such as capital, assets, facilities or technology system to achieve it goals. 

 * For example, a company already have a formal web and now they want to create news letter that can be generate everyday for their customers.

Effectiveness IT Metrics

*.Effectiveness is related to doing the right things.

* It is more to intangible which is not easy to see, touch, calculate, define, determine and realize.

* It also measure the impact IT has on business process and activities including customer satisfaction.

* How well the organization achieve its goals and objectives and ensuring they accomplished.

* Foe example, how far Google can be a domain website that people choose during searching.